Fuel your body for midlife with a protein-first approach
The 21-Day Protein Challenge - CLOSED
Eating a high-protein, whole foods diet is the most effective way to increase your energy, minimize cravings, and lose weight in midlife without tracking, overthinking, or rehauling your diet.
Why This Challenge Works…
In your 40s and 50s, hormonal shifts like lower estrogen and progesterone can cause blood sugar swings, higher cortisol, cravings, and a slower metabolism—making it harder to stay energized or manage weight, even when you’re doing everything right. Add in stress, skipped meals, or poor sleep, and it’s no wonder we feel tired, hungry, and frustrated.
With a few simple nutrition tweaks—starting with increasing your daily protein—you can naturally support your hormones, boost energy, curb cravings, and encourage healthy weight loss.
The 21-Day Protein Challenge is the simplest way to increase your protein, because it turns the idea of eating more protein into a daily practice. With one doable, daily prompt delivered straight to your inbox or phone, you’ll build the skill of eating more protein in a way that seamlessly fits into your life and lifestyle.
Why this challenge is different…
“I’m super busy”: That’s exactly why it’s just one small prompt a day. No hour-long educational videos or live coaching calls. You can read the email in two minutes and take action when it works for you.
“I’m already eating pretty healthy”: If you’re not seeing the results you want like all-day energy, fewer cravings, or feeling satisfied after meals, getting enough protein may be the missing piece. Even small shifts can make a big difference.
“I don’t like meal plans”: This isn’t a meal plan, and we won’t ask you to eat the same thing every day. This is a small, action step or prompt that gives you one impactful way to boost your protein for the day—flexible steps and tweaks to what you’re already eating.
“I’ve tried eating more protein before, it’s hard to stick with”: That’s because you didn’t have a strategy that made it simple, consistent, and actually realistic. Sticking with it isn’t about willpower—it’s about building a skill over time. That’s what this challenge helps you do: take small, consistent steps that add up fast.
Imagine getting one easy, effective prompt like this every morning!
Here’s an example of a protein-prompt inside the 21-Day Protein Challenge:
Your Daily Prompt: Today, add at least one extra egg to your breakfast. If you normally have one, make it two. Already doing two? Go for three or even four — and round it out with a fiber-rich side like avocado, berries, or seeded whole grain bread. You don’t need a full breakfast overhaul — just a simple protein boost to start your day strong.
Why you need another egg (or two!): One egg has about 6–7 g of protein, so if you’re only eating one, you’re likely falling short of the protein threshold that helps stabilize your blood sugar, boost your energy, and reduce cravings. Adding another egg(s) gets you closer to your daily protein needs without extra planning, tracking, or stress.
Designed to help you make small changes that add up to big wins. No overthinking. No overwhelm. Just clear, supportive steps that make feeling stronger, more energized, and balanced part of your everyday.
Join as a Beta Member for $47
This is the very first round of The 21-Day Protein Challenge, and we’re offering it to only 15 women, so we can shape this experience together.
As a thank you for joining the first round, we’re offering our lowest price at $47. In future rounds, this challenge will be $97, so this is the only chance to lock in the beta pricing and be part of an experience that sets the tone for what’s to come.
What you get when you join the challenge:
✔️ Each day, you'll get one simple protein-prompt with a small action step delivered by email, designed to help you increase your daily protein, so you create noticeable changes in how you feel—more energy, less cravings, and weight loss.
✔️ Optional text prompts for convenience and private two-way texting with your Dietitian & Nutritionist team, so you can get your questions answered and stay motivated throughout the challenge.
✔️ A bonus Hormone-Friendly Grocery List 🛒 with specific foods and trusted brands (with direct links!) designed to support your changing hormones in midlife, so you can easily nourish your body without second-guessing what you need.
✔️ A bonus High-Protein Recipe E-Book with 20 delicious, easy-to-make high-protein recipes, crafted by a credentialed dietitian and nutritionist team, to help you meet your daily protein needs, so you can feel confident about what’s on your plate and free up more time for what matters most.
We're Carly and Carmen—your midlife dietitian and nutritionist team. We help women in their 40s and 50s support their changing hormones, boost energy, and lose stubborn weight without restrictive diets or complicated plans. With years of research and experience working with hundreds of women, we’ve created practical nutrition tools that deliver real results.
We’re in midlife (and menopause!) ourselves, so we know firsthand what worked in our 20s and 30s doesn’t cut it anymore. That’s why everything we share is rooted in research (not fad diets or TikTok trends) and is designed to work with your body in this unique stage of life.
